Sarah Petty looks through everything with a boutique lens. After leaving corporate America, she founded the Premier School For Advancing Your Portrait Photography Business because of the lack of educational institutions offering what photographers need to be profitable and successful in the industry. Listen in to find out how investing in herself – and her relationships – helped Sarah pull off boutique excellence.
Bio: Sarah Petty is the New York times Best-Selling Author of Worth Every Penny: Build a Business that Thrills Your Customers and Still Charge What You’re Worth, one of Inc. 5000’s Fastest Growing Companies in America for the 3rd year in a row and mom of 3. After beginning her corporate career at Coca-Cola Enterprises and working as a marketing director for a top regional advertising agency, she used her marketing chops to start one of one of America’s most profitable photography studios as named by the Professional Photographers of America. Now, as founder of the Photography Business Institute, her passion lies with coaching portrait photographers on how to build sustainable income from their cameras, so they never have to get a 9-5 job and leave their families again. Sarah built her mentoring empire around the value of putting #familyfirst as she balanced two businesses, speaking gigs and an active crew of very-involved kids. She’s been featured in Entrepreneur, Fox Business, USA Today and the Wall Street Journal and is an internationally known speaker.
Sarah’s Something Extra: “I feel so strongly that the leader’s job is to set the culture and live it.”
